SEO(Search Engine Optimization)
Ø Introduction to SEO:
· What is Search engine optimization?
· History of Search engines?
· How is SEO important in digital marketing?
· How is search engine important for companies?
· How can search engine impact the brand and sales of a company?
· How does search engine algorithm work?
· Components of search engine?
· Different types of search engine?
· Operators used in search engine
· Algorithms used in SEO
· Updates of SEO
Ø Google webmaster tools
· Web site submission and verification
· Site maps creation and submission
· Robot.txt
· Crawls stats and Errors
· Link removal
Ø Keyword and competitive research
Ø Black hat Vs white hat
Ø On-page
· Google website guidelines
· Fundamental On-page Factors
· Site speed analysis
· Url optimization
· keywords
· meta tags
· Meta title tags
· Meta descriptions
· Anchor tags
· Header optimization
· Footer optimization
· Word press SEO
· H1,H2,H3 Tags optimization
· Image optimization
Ø Off-page
· Link building techniques
· Link bulding
· What domain authority?
· What is page rank
· Web directory submission
· Social Book markings
· Forum submission
· Article submission
· Forum commenting and signature
· Blog creation
· Blog commenting
· Classifieds submission
· Press release submission
· Web 2.0
· Guest posting
· Google algorithm updates
· SEO reports
Ø Local SEO
· Local business listing
· Importance of local listing
· Submission of Google places
· Google places optimization
· Business reviews
· Reports
· SEO Tools
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