1. Digital marketing
Digital marketing is a combination various digital technologies like SEO,SEM and various Business flat forms to Reach customers, promote product and services, generate leads and create branding online. Digital marketing is playing a prominent role in the competitive business world. The key objective is to promote the brand. Digital marketing is also called as online/web marketing
2. why Digital marketing is important in the competitive market
In the present business world competition is increasing day by day every company trying to adopt new marketing technologies to survive in the competitive market .Digital marketing is a great tool to generate leads, Reach and retain the customers than Traditional Marketing through the internet because most of the customer are spending much time in online. The internet usage is being increased also Digital marketing is measurable and cost effective
Unlike previously Digital marketing has rapid growth. Every large,small and medium businesses are following the Digital marketing strategies in order to achieve the marketing and business objective, to reach the customer and generate more potential leads for business growth
3. Digital marketing for career and business growth
Ø Digital marketing industry is worth $68 billion in the market
Ø In India, alone 1,50,000 Jobs will be created by 2020
Ø Indian companies spend 35,657crores in digital marketing. Most of the Indian companies are using digital marketing for competitive advantage
Ø Digital marketing is a great tool in the current market.hence Ninety-six per cent of the Indian marketers has high confidence in the ability of digital marketing to drive competitive advantage which leads to create more employability
4. Digital marketing course content
Ø Digital marketing Overview & principles
Ø Understanding of website(website,domain,hosting,create website)
Ø SEO(search engine optimization)
Ø SEM(search engine marketing/Adwords/ppc)
Ø SMM(social media marketing)
Ø SMO(social media optimization)
Ø E-mail Marketing
Ø Content marketing(Inbound marketing)
Ø Affiliated Marketing
Ø E-commerce marketing
Ø Google Analytics
Ø Online reputation Management
COURSE CONTENT
Ø Introduction to SEO:
· What is Search engine optimization?
· History of Search engines?
· How is SEO important in digital marketing?
· How is search engine important for companies?
· How can search engine impact the brand and sales of a company?
· How does search engine algorithm work?
· Components of search engine?
· Different types of search engine?
· Operators used in search engine
· Algorithms used in SEO
· Updates of SEO
Ø Google webmaster tools
· Web site submission and verification
· Site maps creation and submission
· Robot.txt
· Crawls stats and Errors
· Link removal
Ø Keyword and competitive research
Ø Black hat Vs white hat
Ø On-page
· Google website guidelines
· Fundamental On-page Factors
· Site speed analysis
· Url optimization
· keywords
· meta tags
· Meta title tags
· Meta descriptions
· Anchor tags
· Header optimization
· Footer optimization
· Word press SEO
· H1,H2,H3 Tags optimization
· Image optimization
Ø Off-page
· Link building techniques
· Link bulding
· What domain authority?
· What is page rank
· Web directory submission
· Social Book markings
· Forum submission
· Article submission
· Forum commenting and signature
· Blog creation
· Blog commenting
· Classifieds submission
· Press release submission
· Web 2.0
· Guest posting
· Google algorithm updates
· SEO reports
Ø Local SEO
· Local business listing
· Importance of local listing
· Submission of Google places
· Google places optimization
· Business reviews
· Reports
· SEO Tools
SEM(Search Engine Marketing/ppc/Ad Words)
Ø Introduction to Paid Marketing
Ø Google Ad Words account Set-up
Ø Types of Campaigns
Ø PPC Campaign Setup
Ø Ad Groups and Keywords setup
Ø Bidding strategies
Ø Ad Rank, Quality Score Optimization
Ø Ad Words Ad Formats
Ø Ad Extensions
Ø Shopping Campaigns
Ø Dynamic search campaigns
Ø Display Ads Campaigns
Ø Remarketing campaigns
Ø Mobile Apps marketing
Ø Video Marketing
Ø Ad Words tools &techniques
Ø MCC Account
Ø Ad Words Editor Tool
Ø Conversion tracking
Ø Ad Words certification exam
SEO Media Marketing&optimization
· Introduction to social media marketing
· Face book marketing
· Introduction to Face book
· Face book Page
· Face book Groups
· Face book advertising
· YouTube marketing
· Twitter marketing
· Twitter overview
· Twitter deck
· Google+ marketing
· LinkedIn marketing
· Pinterest marketing
E-mail Marketing
· Email Marketing overview
· Benefits of email marketing
· Basic terminology in email marketing
· Email Marketing Tool and Softwares
· Building email marketing strategy
· Building subscriber lists
· Designing Newsletters and pop-ups
· Types of E mail marketing Campaigns
· Reports and analysis
· E mail marketing spam filter techniques
· A/B testing
Google Analytics
· web analytics set-up
· Tools for website analytics
· Google Analytics tools
· Basic terminology and KPI’s
· Reporting and Analysis
· Goals and Funnels
· Advanced Filters
· Segmentation
Affiliated Marketing & Ad sense
· Affiliated marketing introduction
· Affiliated marketing Tools strategies
· Types of affiliated programs
· High paying Affiliated platforms
· Affiliated marketing Structure
· What is ad sense
· How to generate income from Affiliated marketing and Ad sense
Content marketing
· Blog Marketing
· Article Marketing &promotion
· Cross promotions
· How to effectively market content
· Call to action via content
· Guest blogging
· Content Marketing tools
Online Reputation management
· What is reputation management
· Why reputation management is Important?
· Online reputation management Tools
· ORM strategies
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